Project Information
- Role:
Lead Designer | Project Lead - Overview:
The Miami Dolphins stadium redesign involved meticulous planning to create an engaging visual experience that promotes unity among fans. The project focused on strategic layout planning, obstacle avoidance, and the integration of the powerful "Football Unites" messaging.
Football Unites
Consistency in the powerful "Football Unites" messaging was a top priority. This inspiring phrase was strategically incorporated into the graphics throughout the stadium, creating a unifying atmosphere for fans. The messaging served as a constant reminder of togetherness and inclusivity.
Layout Planning
Thorough analysis of the stadium's architecture guided the placement of graphics. Key locations were identified to maximize visibility and impact, while maintaining a cohesive and visually appealing environment. Even spacing of the graphics created a harmonious visual experience.
Obstacle Avoidance
To ensure unobstructed views, careful consideration was given to physical elements such as TV cameras. Graphics were strategically positioned to avoid interference, ensuring clear visibility and an uninterrupted fan experience.
